LGElectronics has demonstrated its great potential in brand value in the list oftop 100 brands. Compared with last year, the brand value of LG Electronics hasincreased by 38.7% year on year, and it has scored high in the assessment ofbrand role and brand strength. LG Electronics has won high recognition andpraise from Interbrand for its outstanding performance in business ability andbrand competitiveness.

Rebuilding the Brand Image and Resonatingwith the Value of Young Users

Interbrandalso specifically mentioned LG Electronics' "brand repositioning"strategy, which aims to transform LG Electronics into a young and dynamic brandthat establishes emotional and value resonance with consumers of differentgenerations and regions around the world.

LG Electronics, with the promise of"Life's Good," integrates this brand concept into every activity andevery customer touchpoint around the world, innovating comprehensively frombrand recognition to visual expression, vividly illustrating that LGElectronics wants to help consumers cherish and enjoy every beautiful moment inlife through products, services, and communication. Online, LG Electronicscreates an emotional connection with consumers across digital boundariesthrough an innovative brand identity, a warm smile, and a wink; offline, LGElectronics deepens its connection with the Z generation through a series ofbrand activities and pop-up stores, especially interactive experiences for theZ generation, invites future users to participate in this journey of change,and continuously strengthens its brand influence.

It is worth mentioning that LGElectronics was ranked among the top 100 brands in the world for threeconsecutive years from 2005 to 2007. This time, it not only marks the continuousenhancement of LG's brand strength, but also foretells its infinite potentialin the field of smart life.

LGElectronics CEO William Cho said: "We are accelerating our transformationfrom a leader in home appliances and consumer electronics to a smart lifesolutions company. In the process, we have launched a rebranding program basedon our long-term commitment - 'Life's Good'. At this historic moment oftransformation, we are proud to be back in the Interbrand global top 100 brandslist, which not only recognizes the brand influence of LG Electronics, but alsoproves our growth potential."